Privacy policy
1. Introduction
This Privacy Policy explains how varenhome.com (hereinafter referred to as “we,” “us,” or “our”) collects, uses, stores, and protects your personal data (“personal data” or “your data”).
We attach great importance to protecting the privacy and personal rights of users (“users” or “you”) of our website and services. We process personal data in accordance with applicable data protection laws and take appropriate technical and organizational measures to protect your data.
Please note that websites of third parties that may be accessed through links on our website are not governed by this Privacy Policy. We are not responsible for the privacy practices of third-party websites.
2. Data Processing and Purposes of Use
2.1 General Information
“Personal data” means any information relating to an identified or identifiable natural person. This may include, for example, your name, telephone number, postal address, email address, and any other information you provide to us when you place an order, contact us, subscribe to our newsletter, submit an inquiry, participate in a promotion, or otherwise interact with our website.
“Processing” means any operation performed on personal data, including collection, recording, storage, organization, use, transmission, disclosure, restriction, or deletion.
We only process your personal data for the purposes described in this Privacy Policy and take reasonable precautions to protect your personal data from loss, theft, misuse, unauthorized access, disclosure, alteration, or destruction.
This Privacy Policy explains what personal data we collect, how we use it, when we may share it, how long we keep it, and what rights you may have in relation to your data.
2.2 Identifiable Users
When you make a purchase, submit a request form, contact us, subscribe to our newsletter, participate in a promotion, or otherwise interact with our website, we may collect personal data such as:
- first and last name
- billing and shipping address
- email address
- phone number
- payment-related information
- order details
- any other information you voluntarily provide
We use this data for purposes such as:
- processing and fulfilling orders
- responding to inquiries and customer service requests
- providing access to requested services or features
- administering promotions or prize draws
- improving our products, services, and website functionality
- customer care and relationship management
- marketing and personalized website experiences, where permitted by law
The transmission of personal data between your browser and our servers is encrypted using HTTPS.
2.3 Website Visitors
When you visit varenhome.com, we and certain third-party service providers may collect information from both registered and non-registered users through cookies and similar technologies.
Cookies are small text files stored on your device that allow us to recognize returning visitors, analyze website usage, improve website performance, and provide a more personalized experience.
In general, cookies and similar technologies are used to:
- improve the functionality and security of our website
- understand how users interact with our website
- measure traffic and performance
- improve products and services
- support advertising and marketing activities, where permitted
You can control or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality and performance of certain features on our website.
In addition to browser settings, our website may provide cookie consent options depending on your location and applicable legal requirements.
2.3.1 Use of Google Analytics
We may use Google Analytics, a web analytics service provided by Google, to help us understand how visitors use varenhome.com.
Google Analytics may collect information such as pages visited, time spent on pages, device/browser information, and approximate location information derived from anonymized or masked IP handling, depending on configuration and applicable law.
This information helps us analyze website performance, understand visitor behavior, and improve our website and services.
For more information about how Google processes data, please refer to Google’s Privacy Policy and related Google Analytics privacy documentation.
2.3.2 Use of Google Tag Manager
We may use Google Tag Manager to manage website tags and scripts. Google Tag Manager itself does not typically store personal data for its own purposes, but it may trigger other tags or services that process data in accordance with their own privacy terms.
2.3.3 Use of Hotjar
We may use Hotjar, a website analytics and feedback tool, to better understand user behavior and improve the usability and performance of varenhome.com.
Hotjar may collect information such as device type, browser information, approximate location, pages visited, clicks, scrolling behavior, and similar usage data. Depending on configuration, Hotjar may process certain identifiers or technical data in accordance with its legal documentation and privacy practices. Hotjar publishes current privacy and legal documentation on its official support site.
If you do not use Hotjar on your website, you should remove this section before publishing.
2.3.4 Social Media and Embedded Content
Our website may include embedded content or features from third-party platforms such as Facebook, Pinterest, LinkedIn, X, YouTube, or similar providers.
These third parties may collect certain technical information such as your IP address, browser information, and interaction data when you use those features. We do not control how third parties process personal data collected through their own tools or integrations.
3. Disclosure of Personal Data to Third Parties
We do not sell your personal data.
We may disclose personal data to third parties only when necessary and lawful, including in the following situations:
- to comply with legal obligations, court orders, or lawful requests from public authorities
- to protect the rights, property, and safety of our business, our users, or others
- to investigate fraud, security issues, or technical problems
- to process payments, ship orders, fulfill services, or otherwise perform our contract with you
- to respond to inquiries submitted through our website
- to support marketing, analytics, website hosting, customer service, or similar operational functions through trusted service providers acting on our behalf
We only share data to the extent reasonably necessary for the relevant purpose and expect our service providers to apply appropriate privacy and security measures.
4. International Data Transfers
Where necessary for the purposes described in this Privacy Policy, your personal data may be transferred to and processed in countries outside your country of residence.
Where required by applicable law, we take appropriate safeguards to protect personal data transferred internationally, such as contractual safeguards, adequacy decisions, or other lawful transfer mechanisms recognized under applicable data protection law.
If your business specifically relies on EU or UK personal data transfers, this section should be reviewed for legal accuracy based on your actual providers and jurisdictions. The older Privacy Shield wording should not simply be reused without review.
5. Legal Bases for Processing
Where required under applicable law, we process personal data on one or more of the following legal bases:
- performance of a contract or steps prior to entering into a contract
- compliance with a legal obligation
- our legitimate interests, such as operating, securing, improving, and marketing our website and services, provided such interests are not overridden by your rights and freedoms
- your consent, where consent is required
6. Data Retention
We retain personal data only for as long as necessary for the purposes described in this Privacy Policy, including for legal, accounting, tax, fraud prevention, dispute resolution, and contractual enforcement purposes.
The retention period may vary depending on the type of data and the reason for processing.
7. Your Rights
Subject to applicable law, you may have the following rights:
- the right to access the personal data we hold about you
- the right to request correction of inaccurate or incomplete personal data
- the right to request deletion of your personal data
- the right to request restriction of processing
- the right to object to certain processing activities
- the right to withdraw consent where processing is based on consent
- the right to data portability, where applicable
- the right to lodge a complaint with a competent supervisory authority
Please note that some of these rights may be limited where we are legally required or otherwise permitted to retain certain information.
8. Marketing Communications
If you subscribe to our newsletter or receive marketing emails from us, you may opt out at any time by using the unsubscribe link included in the message or by contacting us directly.
9. Security
We use reasonable technical and organizational security measures to protect personal data against unauthorized access, loss, misuse, disclosure, alteration, or destruction. However, no method of online transmission or storage is completely secure, and we cannot guarantee absolute security.
10. Contact
If you have any questions about this Privacy Policy or would like to exercise your rights, you may contact us at: